Sofia The First Logo

Since the debut of “Sofia the First” on Disney Junior last year, we have heard from parents whose children have asked for everything from a Sofia doll to her dress and the magical amulet. After a successful launch at Disney Store, we’re excited to give parents an even bigger selection of products to delight their preschoolers and extend the storytelling,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products. “As Sofia and her cast of characters continue to grow, we look forward to bringing fans more magical products to experience the series.”

Highlights from the new and enchanting product line include:

Sofia the First Magical Talking Castle

Disney, New Sofia the First Merchandise, Sofia the First Magical Talking Castle

When girls place Sofia or Clover the Rabbit on the castle’s special base, they can “magically” hear phrases said in each character’s voice. Other dolls and figures from across the line unlock even more character phrases.

Price: $59.99
Available: June 2013

 Sofia the First Talking Sofia and Animal Friends

Disney, New Sofia the First Merchandise, Sofia the First Talking Sofia and Animal Friends

Wearing her very special amulet, Sofia can under stand and talk with animals . Dressed in her signature princess gown, this Sofia 10 ½” doll can recognize and talk with three of her best animal friends: Clover the Rabbit, Robin the Robin and Mia the Bluebird. When girls bring each animal close to Sofia’s amulet, it glows, and Sofia can recognize and talk to each beloved friend and get unique responses in return! With multiple character – specific phrases from Sofia and her animal friends, it’s endless interactive friendship fun!
Price: $39.99
Available: June 2013

Sofia the First Royal Curtsy Doll

Disney, New Sofia the First Merchandise, Sofia the First Royal Curtsy Doll
When Sofia becomes Sofia the First, a princess of Enchancia, she must learn how to be a princess – inside and out! This involves lessons both big and small , including learning how to curtsy. Girls will love re-creating that unforgettable moment with this beautiful doll that reenacts the curtsy with a simple movement. Simply squeeze Sofia’s skirt to see her move in true princess curtsy style. Put on her printed pink skirt with the petal – shaped hem for curtsy lessons and practice; switch to the formal purple floor – length skirt, with a sheer tulle peplum, to wear at the ball. Girls can style Sofi
a doll’s wavy curls with the included purple brush and add a hairclip or tiara for the perfect princess touch. Doll comes with two skirts, one hairclip, tiara, amulet and brush. Ages 3 and older.
Price: $17.99

Available: June 2013

Talking Magical Amulet

Disney, New Sofia the First Merchandise, Talking Magical Amulet
Girls can wear Sofia’s beautiful, enchanted Talking Magical Amulet and learn to be a princess just like Sofia! The interactive Talking Magical Amulet features the voice of Sofia and brings her world to life by teaching little girls valuable princess lessons about kindness, sharing, manners and more. The Talking Magical Amulet comes with 12 collectible cards, each featuring a different lesson from Sofia, as well as a carrying case.
Price:$14.99

Available: June 2013

Sofia the First Transforming Dress

Disney, New Sofia the First Merchandise, Sofia the First Transforming Dress
Little girls will love twirling around in the Sofia the First Transforming Dress. This beautiful purple dress features two dresses in one! To unveil the second style, simply pull down on the skirt to reveal a tutu styled dress! The Transforming Dress comes with a free collectible magic lesson card to use with the Talking Magical Amulet.
Price: $19.99
Available: June 2013

Sofia the First Royal Tiara Assortment

Disney, New Sofia the First Merchandise, Sofia the First Royal Tiara Assortment
The perfect complement to the Transforming Dress, the Sofia the First Royal Tiara features large purple, sparkly gems and comes with a free collectible magic lesson card to use with the Talking Magical Amulet.
Price: $6.99 – $7.99
Available: June 2013

Sofia the First Soft Doll

Disney, New Sofia the First Merchandise,  Sofia the First Soft Doll
Girls can take Sofia wherever they go with the Sofia the First Soft Doll. This adorable soft doll features Sofia in her signature purple dress and tiara. Whether your little girl is going to sleep or attending a party, Sofia can be with her wherever she goes! The Sofia the First Soft Doll comes with a free collectible magic lesson card to use with the Talking Magical Amulet.
Price: $12.99
Available: June 2013

Sofia the First Clover Talking Plush

Disney, New Sofia the First Merchandise, Sofia the First Clove r Talking Plush
Soft and cuddly Clover loves to chat with friends like you. Press his tummy and feed him his cookie to hear him say five different phrases from the show. The Talking Clover Feature Plush comes with a free collectible magic lesson card to use with the Talking Magical Amulet.
Price: $9.99
Available: June 2013

Sofia the First Tee Shirts

Disney, New Sofia the First Merchandise, Sofia the First Tee Shirt s
Your child will be the perfect princess-in-training in these Sofia the First tee shirts.
Price: $12.00, $9.00
Available: June 2013
Retailers: The Children’s Place, Target

Sofia the First Outfit

Disney, New Sofia the First Merchandise, Sofia the First Outfit

Celebrate Sofia in style with this 3 piece nylon vest set complete with long sleeve tee and denim pants.
Price: $24.99
Available: August 2013
Retailers: Kmart

Sofia the First Assorted Pajamas

Disney, New Sofia the First Merchandise, Sofia the First Assorted Pajamas
Cozy up for sweet dreams in these Sofia the First 2 piece pajama sets.
 Price: $7.75 each
Available: July 2013

Sofia the First Backpacks

 Disney, New Sofia the First Merchandise, Sofia the First Backpacks
Sofia the First will carry all her elemental magic to school, play, or palace with these  dainty daypacks bearing bright fairyland and floral designs.
Price: $16.99 each

Available: July 2013

Sofia the First Princess In Training Bedding

 Disney, New Sofia the First Merchandise, Sofia the First Princess In Training Bedding
Your own princess in training can get her beauty sleep with this Sofia the First Twin Comforter Set! The purple comforter is decorated with a lovely graphic of Sofia herself, while the adorable pillow sham features a horse and carriage design and ‘Ready to be a Princess’ text. For extra fun, the set includes a matching miniature comforter and pillow for her favorite doll, and the box makes a great dollhouse too!
Price: $23.99 – $64.99 (Prices vary)
Available: June 2013
Retailers: Toys R Us

Sofia the First Throw

  Disney, New Sofia the First Merchandise, Sofia the First Throw

Cuddle up and feel like a princess with Northwest’s Sofia the First Micro Raschel Throw. A luxurious throw: super plush, super warm, and super colorful. Sophia the First “Ready To Be A Princess” Micro Raschel Throw may be brought along to a sleepover, on a picnic, in the bedroom, or cuddled under in the den while watching your favorite “princess in training” on TV. This 100% Polyester throw is 46″x 60″ with decorative binding around the edges.
Price: $24.99

Available: June 2013
Retailers: Toys R Us

Sofia the First Lamp

Disney, New Sofia the First Merchandise, Sofia the First Lamp
Your child will enjoy this adorable Disney Sofia The First Table Lamp. The lamp comes ready to use with a Sofia The First design shade and pull chain. This lamp is a great addition for any room!
Price: $29.99
Available: June 2013
Retailers: Toys R Us

Sofia the First Activity Table

Disney, New Sofia the First Merchandise, Sofia the First Activity Table

Create, play and imagine your very own Royal Prep Academy using
this Sofia the First Activity Table.
Price: $30.00
Available: September 2013
Retailers: Family Dollar

Sofia the First Activity Tray

 Disney, New Sofia the First Merchandise, Sofia the First Activity Tray
Use this versatile activity tray to take your fun on the go or around
the house.
Price: $8.00

Available: September 2013
Retailers: Family Dollar, Dollar General

Sofia the First Fathead Wall Decals

 Disney, New Sofia the First Merchandise, Sofia the First Fathead Wall Decals
Decorate your child’s room with these Sofia the First Fathead wall
decals.
Price: $99.89, $79.99
Available: June 2013

Retailers: Amazon.com, Fathead.com

Sofia the First Storybook

Disney, New Sofia the First Merchandise, Sofia the First Storybook
Meet Sofia, a little girl who lives a rather ordinary life. But everything changes when her mother, Miranda, marries the king. Overnight, Sofia becomes a princess, moves into the castle, gains a step-brother, a step-sister… and the ability to talk to her new animal friends thanks to a magical amulet! Now, life is anything but ordinary for Sofia the First!

Price: $15.99

Available: Now Available

The Royal Slumber Party

Disney, New Sofia the First Merchandise, The Royal Slumber Party

What’s better than a slumber party? A Royal Slumber Party! When Sofia invites her friends from the village to her very first royal slumber party, she’s excited but nervous, too. What if her old friends don’t get along with her new ones? Advice from Sofia’s mom comes at just the right moment, and Sofia’s slumber party winds up being a royal blast!
Price: $3.99

Available: June 4, 2013

Welcome to Royal Prep

Disney, New Sofia the First Merchandise, Welcome to Royal Prep

In this Level 1 Reader, it’s Open House at the Royal Preparatory Academy, and the students are excited to show their families everything they’ve learned. Amber picks a special painting to show her dad and mom, but James accidentally spills paint all over it! Will Sofia be able to help Amber before Open House begins?
Price: $3.99

 Available: June 4, 2013

The Perfect Tea Party

 Disney, New Sofia the First Merchandise, Welcome to Royal Prep

Price: $3.99

Available: June 11, 2013
Retailers: Walmart, B&N, Grocery
Disney Junior has a new Disney princess! Girls ages 2–5 will love Sofia the First — the new animated TV show about an eight – year old girl who becomes a princess when her mother marries the king. Living in a castle and attending school at Royal Prep takes some getting used to, but Sofia has lots of helpers including Flora, Fauna, and Merryweather! This Little Golden Book retells an episode of the Disney Junior show in which Sofia hosts her first royal tea party.

Princess in Training

 Disney, New Sofia the First Merchandise, Princess in Training
Sofia the First: Princess in Training features five spreads of art and music, along with a six – button module shaped like a music note. Sing along with the lyrics printed on the page!

Price $5.95

Available: August 1, 2013

Sofia the First Secret Diary and Lock Box

 Disney, New Sofia the First Merchandise, Sofia the First Secret Diary and Lock Box
‘A Book About Me’ activity journal with sticker sheet and secret lockbox storage case, featuring Sofia, the newest princess from Disney Jr.

Price: $12.95

Available: August 1, 2013

Sofia the First: Story Theater App

 Disney, New Sofia the First Merchandise, Sofia the First: Story Theater App
Get ready to read an enchanting story and have fun creating countless adventures with Sofia:
  • Meet Sofia, play with her and her friends
  • Read the story and tap on images to discover beautiful animation.
  • Play with the Royal theater and record your own stories
  • Features original voices from the TV Show

Price: $3.99

Available: Now Available
Retailers: Apple (iOS)
“Sofia the First” is set in the storybook world of Enchancia and tells the story of Princess Sofia, an adventurous little girl who is learning how to adjust to royal life after her mom marries the king and she becomes a princess overnight. In each episode, Sofia addresses girl-relevant themes and lessons, educating young girls on how to embody key qualities such as kindness, generosity, loyalty, honesty and grace. “Sofia the First” airs daily on Disney Channel and Disney Junior.